What's with the Loofah Sponge?

So for about a decade or maybe even two, I'm not really even sure, there has been non-male item in the bathroom among many non-male items in the bathroom, called the Loofah sponge women have been exfoliating there skin or some kinda shit with it for as long as it has been around. Men have always been intrigued with this loofah thing that hands like a wet doily in the shower. It's usually frilly looking and very unmasculine (like a doily). But men have pondered over this object for years now.

I mean what can the loofah do that a wash cloth can't? Can any women explain that to me? I mean most men that I have poled about the subject might not even use a wash clothe, they just use straight soap on their bodies. Now I know some men who are curious have said that they have tried using the loofah without telling any one since the beginning of the loofah sponge, because they were embarrassed that they were using something so dainty and pink(or some other feminine color). Some men, in just recent years have started using the loofah on a regular basis only if there significant others buy them a masculine colored loofah which mainly only come in baby blue as the most masculine color. Until now....

The marketing geniuses at the axe body spray company came up with a way to sell more loofahs to men. They created a line of shower gels/body washes to sell to men. Again why do we need these things when we have straight soap like Irish Spring or Lever 2000 for all those 2000 parts. Yet there was still a problem the damn colors of damn loofahs were still feminine in nature. So I believe these marketing geniuses started to watch old reruns of Home Improvement or the hired Tim The Tool Man Taylor to help the new and improved loofah for men. It is mostly black with some red in it. Very manly! AAAAR AAAR AARRRHHHHH. But they didn't stop there. NOOOAAARGGHH! Now the put in this useless black rubber to hold the loofah which looks like a 4x4 tire. Manly i think so. AAAAR AAARR AAAARRRRGGGGHHHH. But they were still not done. The added a different feeling cleaning surface to the other side of that rubber part and said it is rougher feeling than the loofah part so that it can get that really manly dirty areas especially clean.

Well let me tell you something. THEY GOT ME I'M HOOKED! I fell for the manly stuff and damn does that new man loofah look cool in my shower it hangs right near my baby blue one. I still don't really get what the loofah does so special but it sure feels nice on those hard to reach places. Just kidding! or am I?